Welcome To River Country

The Astor Area of Central Florida's River Country is a unique sportsman's paradise and one of Florida's "best kept secrets". The six "Black Bear" communities of Astor, Astor Park, Volusia, Emporia, Pierson and Barberville, are situated along the St. John's River (the only north flowing American Heritage River in the US) and within a short driving distance of Orlando, Jacksonville, St Augustine, Daytona Beach, Ocala, and The Villages.


2021 Christmas Parade
Registration Form

Christmas Parade Registration Form

2020 Parade Winners

  • School category:
    First Place - Spring Creek
  • Group category:
    First place - Blackwater Yacht club Flamingos
  • Organization category:
    First place - Lake County Airboat Club
    Second place - VFW Float
  • Civic category:
    First place - Lake County Fire and Rescue, Second place - Astor County library
  • Business Group:
    First place - United Southern Bank
    Second place -Astor Golf Cart, Inc
  • Individual category:
    First place - Jeff Inshaw
    Second place - Bart Bornack

2020 Christmas Parade

This was a great event and it would not have been possible without the tremendous volunteers who gave of their time to make sure that even in these challenging times, the Astor Area could enjoy a great day of holiday festivities. There were many volunteers and businesses who helped but we would like to give a shout out to Blackwater Inn, Midway Marine, Astor Golf Carts, Hottinger Construction, Carlos Narquina, and James Grech. We also truly appreciate the support of the Astor Area Chamber of Commerce Board of Directors (Raymond Hottinger, Debi Watson, Rita Broadway, Bill Nordle, Edie Guy and Martie Speelman) and volunteers Christy Hottinger, Eddie Watson, Garan Broadway, Bobby and Kathy Trout, Don and Boogie Ashby, Denny and Dee Sullivan and Steve and Carman Norris.

Lil' Mr. and Ms. Astor

Lil' Mr. and Ms. Astor Sitting
Lil' Mr. and Ms. Astor Standing


Away from the hustle and bustle of city life, the Astor area has much to offer visitors who might want to enjoy a taste of Old Florida and see the unspoiled beauty that is found while driving along Florida's Black Bear Scenic Byway or in the 1,000 lakes, streams and the clear water springs that are so much in abundance in these "jewel of the St. John's River" communities.

A Wealth of History
1929 Astor Bridge1932 View of the Old Astor Bridge from the Lake County Side to the Volusia County Side.
Learn More
Butler Street Park
Butler Street Parkhas been completed !
The Wood Fence is down and the view of the River is so nice. Lake County Parks has done a great Job !!!


If you enjoy fishing, kayaking, birding, hiking, camping, hunting (in season) or any other water or natural forest activities, you will find everything you might need in Central Florida's River Country, and you will be far enough away from everyday life to make this a truly memorable and unique experience.

Everything on the River
Sea Rey

Lake County Florida
Visit Lake County Florida
Umatilla Chamber of Commerce
South lake Chamber of Commerce
Visit Florida
Visit Florida
Florida Wildlife Festival

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